Elgon Coffee has taken a bold step toward expanding its brand footprint beyond Kenyan borders by initiating sponsorship discussions with the AFC Leopards Toronto Branch in Canada. The move marks a significant milestone in the company's efforts to align its premium coffee brand with Kenyan talent and culture in the diaspora.
The CEO of Elgon Coffee recently met with officials from the Toronto-based branch of AFC Leopards to explore opportunities for collaboration. The talks focused on a potential sponsorship agreement that would see Elgon Coffee support the club’s activities while strengthening its visibility within the Kenyan community in North America.
“This partnership aligns with our vision to connect with Kenyan communities globally and support institutions that promote unity, talent, and national pride,” said the CEO during the meeting. “AFC Leopards is more than a football club; it’s a symbol of heritage and passion, and we are proud to explore ways to contribute to their continued success abroad.”
The Toronto branch of AFC Leopards serves as a hub for fans and players in the diaspora, offering a sense of home and community through football. With Elgon Coffee’s involvement, the branch stands to benefit from increased support for local events, tournaments, and development programs.
This collaboration underscores Elgon Coffee’s commitment to not only delivering quality Kenyan coffee but also giving back to the communities that have embraced the brand globally.
Further updates on the progress of the partnership will be shared in due course.